This is a more comical book by Seth Grahaem-Smith that looks at the stereotypical conventions in all horror movies. Such as a light blue filter being present or an eery layer of mist covering your ankles. From the title, it is more of a 'guide' on how to survive horror movies, it goes through various 'techniques' and survival tips on how to defeat a psychotic killer, murderous doll etc.
All in all, it's a good read. With some very funny illustrations but it's also very factual about the vast majority of horror movies and also has some excellent quotes and recommendations from the classic horror movies.